![]() ![]() ^ Wilma Randle, "Strong Family Histories Help Turtle Wax Shine", Chicago Tribune, April 11, 1993.^ "Turtle Wax to relocate headquarters to Addison", Daily Herald, May 10, 2016.The Turtle Wax Pro brand is now separately operated by Transchem Group based in Cambridge, ON, Canada. Additionally, the company operates full-service car wash facilities in the Chicago Metropolitan area. Turtle Wax also offers automotive performance chemicals such as engine treatment products and formula oils under the Marvel Mystery Oil and CD-2 brands. Turtle Wax has marketed its cleaning products for non-automotive applications, as well. As of 2017, Turtle Wax primarily serves the retail consumer market the company sold its Professional Products arm focused on professional detailer and commercial car wash customers to Cambridge, Ontario based Transchem Inc. The company's primary product lines include cleaning and polishing products for cars including glass, painted surfaces, uncoated metals, leather, wheels, and tires. Turtle Wax is the largest automotive appearance products company in the world and distributes its products in more than 90 countries. ![]() Its advertising jingle ("Turtle Wax gives that hard shell finish"), created early in its history by the Doner Company, became very well known. Hirsch died in 1966 and successive generations of his family have remained involved with the company. Hirsch's main product, a liquid car wax, was initially called Plastone, until Hirsch changed the product name to create the association with a turtle's hard shell. The company was founded by Benjamin Hirsch in Chicago in 1941 and is currently headquartered in Addison, Illinois, having relocated from Willowbrook, Illinois in 2016. Turtle Wax is an American manufacturer of automotive appearance products.
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